Case Studies
MFS Africa: Social media management
We worked within the client’s existing budget and achieved the following outcomes within two months of taking over their accounts
More than doubling the engagement rate on Twitter
25.9% increase in Twitter followers
More than doubling the engagement rate on Twitter
Accountability Lab South Africa
explain.co.za was tasked with gathering 250 valid nominations for the client’s flagship campaign, Integrity Icon, in 2020. Despite the strictures of lockdown, we helped the organisation exceed the target by 76% using social media and working with on-the-ground influencers and activists.
We also staged 24 virtual events for the organisation featuring industry thought leaders and well-known broadcasters, achieving:
365,315 impressions on Facebook and Twitter
Over 20000 participants
3 videos, 15 podcasts and 22 articles
Beyonic blogging
Our mandate was to create useful, engaging content for East African entrepreneurs. We went beyond creating standard blogs and added interactive elements like quizzes, videos, infographics and more, plus crafted engagement social media posts to get the elements out there.
